ABOUT
WHAT I BRING
Strategist and designer known for turning smart ideas into distinctive, resonant outcomes.
Equal parts methodical thinker, tech-fluent designer, and cross-disciplinary creative, I drive marketing and product design strategies from every angle—researching obsessively, dissecting, stretching, and reshaping until the clearest, most compelling result emerges.
Whether exhilarating, complex, or painstakingly unglamorous, I’ll do whatever it takes to help the team deliver—campaigns, products, presentations—on time, on point, and meticulously executed.
The result?
I build sticky things—stories, products, impressions that land and last.
Flying dogs across pages of a CB2 teaser campaign.
NASA-inspired compounds in CREAM.
A stealthy new strategy for The Shade Store to capitalize on their skill in shaping light.
See them all → CB2 | CREAM | Shade Store.
With a Master of Design from the School of the Art Institute of Chicago, I bridge big-picture strategy with hands-on execution—leveraging AI tools to streamline workflows, distill and stress-test ideas, and expand creative boundaries while maintaining full authorship and integrity.
Known by colleagues as the devil’s advocate they dread but eagerly seek out, I crave opportunities to elevate the work. The inquisition isn’t always easy, but the takeaway is always sharper, smarter—and more often than not, spot-effing-on.
Collaboration fuels everything I do—I thrive on trading ideas and building extraordinary things with a dynamic team. I’m eager to jump back in—and do the work.
CONTACT
GET IN TOUCH
Alternatively, let’s talk via email:
Valerie [at] DeKeyserDesign [dot] com
Thank you.
I’ll get back to you within 1-2 business days.